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Farmers marketing workshop scheduled
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Locally produced foods are showing up on restaurant plates and grocery shelves in response to consumer interest.Farmers hoping to supply these markets face new challenges in meeting the needs of those purchasing products for these venues.“Farmers often need information about effectively accessing and communicating with restaurant and grocery buyers, packaging and labeling needs and preferences, pricing, invoicing, certification or audit requirements, insurance requirements and other needs of these potential customers,” said Megan Bruch, marketing specialist with the University of Tennessee Extension Center for Profitable Agriculture. "This workshop will address these concerns."Dr. Tim Woods, professor at the University of Kentucky, and his colleagues at the University of Kentucky Cooperative Extension Service have developed an educational program to help give farmers the information and tools needed to build marketing relationships with restaurants and retailers like grocery stores.Called “MarketReady,” the program covers topics such as communication, pricing, delivery, invoicing and labeling.The Center for Profitable Agriculture has teamed with Dr. Woods to offer the MarketReady workshop to Tennessee farmers in three locations this spring.The workshop will be held from 8:30 a.m. to 4 p.m. local time on May 3 in Chattanooga, May 4 in Nashville and May 5 in Memphis.Space is limited, and pre-registration is required by April 27.Registration is $25 per person and includes training materials and lunch.Visit the Center for Profitable Agriculture website at for additional information and to find the registration form. Contact Megan Bruch at 931-486-2777 or with questions.The workshop is coordinated by the Center for Profitable Agriculture and funded, in part, by the Tennessee Department of Agriculture.