A happy collection of owners, founders, staff and community leaders cheered on bulldozers Wednesday afternoon at the ground breaking ceremony for a brand new 15,000 square foot facility for the ever expanding sunless tanning leader Norvell in Alexandria. Donning hard hats and holding gold shovels for the event, were company President Rick Norvell, Vice President Greg Norvell, their mother Joy Norvell Martin, who founded Norvell more than 30 years ago, John Bradshaw of First Freedom Bank, State Senator Mae Beavers, Alexandria Mayor Ria Baker, DeKalb County Mayor Mike Foster, Tennessee EDC member Cody Huddelston, Jeff McMillian from the DeKalb County Register of Deeds office, and many other distinguished guests.The new location will offer increased warehouse space with room for over 1000 more palettes, additional lab capacity for Norvell’s growing manufacturing/development, a new product filling area, a dynamic soundstage with audio/visual, a classroom for on-site trainings for Norvell University (the division of the brand which has trained thousands of industry techs nationwide), a new employee break room, and additional offices for the graphic arts department.“This groundbreaking is a meaningful milestone for Norvell as a company,” explained Rick Norvell, “but it also signifies something greater -- the promise of future jobs for our community and economic strength for our city and state. We are so pleased to celebrate this event with three generations of the Norvell family, and our employees who are our extended family.”For event images and more information on Norvell, visit www.norvellsunless.com and contact Wildfire PR.For three decades, the family-owned, Tennessee-based Norvell has set the standard for professional advanced sunless tanning color technology, products and equipment, and provided the vision that has driven and defined an entire industry.